Further Details
Marketing is an entrepreneurial management philosophy designed to help businesses create and develop a profitable customer base and market share.
This course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.
For some people this module will mean a journey through totally new concepts, for others they will find both new ideas and their experiences revisited/challenged. Whatever category you fit into by the end of this course you will truly understand what marketing means and how the key principles of marketing can be applied.
Key focus:
• Evaluate the role of marketing activity in your organisation & markets
• Constructively support others involved in marketing audit processes
• Carry out a simple segmentation exercise
• Contribute more fully to the evolution of competitive edge(s)
• Define more accurately the scope of the marketing mix
• Appreciate the function of marketing planning procedures
Who will benefit
Marketing managers, executives and product managers who wish to extend the range and sophistication of the marketing planning techniques they use.
Directors and senior managers who review and evaluate marketing plans submitted to them and need a good basis for assessing their value and quality.
Guide price
£595 (First Delegate Rate) £535 (Additional Delegate Rate) |
