Further Details
This practical 2 day course explores the processes and issues involved in developing marketing strategies and turning these into effective marketing plans. With the competitive environment becoming more and more fierce, those organisations that can evolve market focussed strategies and then implement these to the benfit of all stakeholders, will be amongst the most successful in the future.
Too often these twin areas of marketing activity are based on simple judgement and hunch to the extent that the organisation is not operating at optimum efficiency or effectiveness. A simple examination of the failed organisations that litter business history will show that most failures are caused by ‘taking the wrong route or missing opportunities’. This course will equip delegates with the tools needed for success in these critical areas
Key focus:
• Establish, construct and analyse a regular marketing audit process
• Form a view of strategic possibilities and select the best options for the organisation using strategic resolution techniques
• Review the strategy and develop coping structures
• Create management control systems to monitor success/failures
Who will benefit:
Marketers and others who are new to strategic marketing and planning activities. Those in the organisation (not just marketers) with some experience but no formal training who might want to place their informal experience into a structured process. Senior management who will want to understand this critical area either for organisation development or because they are responsible for others who work in these areas.
Guide price
£1,095 (First Delegate Rate) £985 (Additional Delegate Rate) |
