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Essentials of sales

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Training course summary

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In this practical and highly interactive course you will learn the latest ways to apply credible consultative selling techniques. All delegates leave this course better able to motivate and persuade customers to the benefits of their company, targeting new and existing customers to achieve long-term profitable business.

Regions:
  • London
Delivery:
  • Public
Category:
Difficulty:
  • Introductory

Further Details

To sell effectively there is a fundamental need to understand the psychology of the buying cycle and the critical behavioural actions (selling) that both initiate and sustain the process. The focus of this course is to provide you with the correct sequencing of selling activities from prospect definition to closing the sale. In this practical and highly interactive course you will learn the latest ways to apply credible consultative selling techniques. You will leave the course better able to motivate and persuade customers to the benefits of ‘your company’, targeting new and existing customers to achieve long-term profitable business. Key focus • Understand the psychology of the selling/buying process and understand your role in facilitating it • Define primary and secondary objectives for each of your sales calls • Understand your personal selling style and set improvement objectives • Utilise time effectively to ensure more customer facing • Structure the pro active selling activities into a simple sequence • Open sales with confidence and keep control of the sales interview • Formulate good question technique to define buying needs Who will benefit This programme can be tailored to the business and products of the individual attendees; therefore it is applicable to a wide range of sales professional, including: • Those new to sales or who are moving into sales from another function • Sales professionals who want to develop new skills and techniques, build on their existing knowledge and gain a fresh approach to selling

Guide price

£1,095 (First Delegate Rate) £985 (Additional Delegate Rate)

 

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