Further Details
This two day course is designed to show you how to use competitive intelligence to drive your strategic planning to help you stay ahead of your competitors. You will discover how to build an effective and ethical competitive intelligence process that will enhance
your organisation's competitive position and enable you to make the decisions that will guarantee its long-term future.
Key focus:
- Learn proven techniques for gathering competitive and market intelligence to compete more effectively
- Uncover the secrets that customers know about both you and your competitors that influence their buying decisions
- Understand how to anticipate competitor actions and reactions
- Learn how to develop and use a competitive intelligence system to enhance your strategic decision making ability
- Discover the 3 types of strategy that guarantee success and identify which is best for your organisation
Who will benefit:
Managers who need to develop strategic and tactical plans to improve the competitive position of their organisation, including:
- Marketing & sales managers
- Business development managers
- Market research managers
- R&D managers
- Research analysts
- Product managers
Course content:
- Understand why organisations need competitive intelligence
- Establishing a competitive intelligence programme
- Competitive intelligence sources
- Competitive analysis techniques
- From data to strategy
- Implementing the plan
Guide price
£1,095 (First Delegate Rate) £985 (Additional Delegate Rate) |
