BTEC HND in Marketing, Media and Advertising

The HND subject

This HND subject is made up of a set of 16 units, which may be delivered and assessed independently. All units are assessed by coursework activities, and the compilation of an e-portfolio. The HND subject requires successful completion of all 16 units. Learners are able to complete units at a pace appropriate to their resources, commitments and study plans.

It is expected that a full set of subject units will be completed within 2 academic years of initial enrolment.

Credit is awarded for successful completion of each unit. Any units which are not successfully completed may be repeated but this is subject to the college's discretion and criteria. All the learning outcomes attached to each unit must be met in order for credit to be awarded. Each unit attracts a total of 15 credits. Coursework is subject to marking criteria which will be outlined within each unit.

Moderation and Assessment Responsibilities

This course is delivered entirely via the distance learning route and therefore there is no face to face element or requirement for centre based assessment.

Aims of the course

To provide students with opportunities to develop academic skills in MMA appropriate for a range of progression options.
To enable students to develop an advanced knowledge and understanding of the subject area
To encourage the learner to apply theoretical understanding and evaluation to complex content
To encourage students to apply terms and concepts appropriately
To enable students to apply a range of transferrable skills to subject related topics, issues and situations.
To facilitate and foster the development of a range of presentation skills relevant and appropriate to the discipline and level of study.
Course Objectives

To encourage direct and indirect independent learning and the development of key skills in an effective and academic context for the purposes of personal development and progression.
To develop an appreciation of the value and problems of interpretation of core concepts in MMA, together with related and relevant methodologies and theories.
To build an understanding of the core concepts within Environmental Sciences
To encourage students to apply their experience, knowledge and understanding, and skills to a range of course-related topics.
To encourage students to develop study autonomy and be able to demonstrate planning, judgement and organisational skills.
To advance the development of presentation skills appropriate to the discipline, level of study and delivery method.
To encourage development of transferrable evaluative and analytical skills relevant to MMA
What the student needs to know

In order to undertake this course the student will require:

Prior knowledge and understanding commensurate with enrolment criteria
Access to computer system with internet access and capabilities to download and upload files
Word processing ability and access to word processing package compatible with college requirements
Good organisational skills in order to plan studies, manage workload and study time
The course;

Students will be presented with the opportunity to learn about:

ICT methods, tools and strategies
The use of ICT in higher education
Reflective writing and the use of this for skills enhancement
The ePortfolio
Understanding the core paradigms relevant to quantitative and qualitative research methodology and methods
How to interpret and evaluate data
How to develop MMA strategies based on data evaluation and to predict outcomes across a population or target group
Students will be provided with learning opportunities in:

Identifying different ICT methods relevant to Level 5 study
Understanding how to apply different ICT tools and strategies within the course
Gain understanding of research methodologies and methods, together with the different approaches and data gathering techniques
How to apply evidence to development of strategies
Students will be presented with the opportunity to learn about:

Different principles and concepts within marketing practices such as products, pricing, placement and promotion
The different applications within eCommerce
Risk assessment and evaluation of these risks
Fiscal issues such as project budgets, procurement and stakeholders
Global issues within marketing
Analytical skills and strategy development
Students will be provided with learning opportunities in:

Learning how different marketing principles are applied to different environments and situations
Exploring various models and evaluating approaches
Comparison of global markets and the different strategies within specific countries
Construction of fiscal and budgetary charts and matrices based on research and evidence
Students will be presented with the opportunity to learn about:

Legislation and intellectual property rights
Genres and target markets/groups
Logistics of media delivery
Media mediums and theoretical perspectives on these
Theorists and models (Kant, Marx, Bandura)
Stakeholders and sponsorship
Students will be provided with learning opportunities in:

Developing underpinning knowledge of complex theoretical models relating to media issues
Learning about the relationship between media and social theories
Understanding responsibilities and stakeholder/sponsorship input relevant to content and delivery
Students will be presented with the opportunity to learn about:

Theoretical frameworks and models relevant to cognition, motivation and perception
Consumerism and social theories
Data and evidence relevant to target groups
Development of advertising strategies
Culturalism
Students will be provided with learning opportunities in:

Learning about how cognitive processes influence preferences and relationship of this to advertising strategies and development of themes
Exploring various social theories and look at social environments related to advertising
Discussing evidence and data relevant to preference and product choice
Looking at cultural influences

Delivery:	Online
Category:	Marketing