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- In House
- Public
- Computer Based
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Further Details
Introduction
Planning a strategy
The difference between natural and paid for search engine listings
Search engines and directories
What is the difference between a search engine and a directory?
Whats a spider?
Why are they important?
How do they work?
What Effects Ranking?
Dynamically generated pages and Cold Fusion
Frames, tables, Javascript and graphics
What is 'spamming'?
Keywords and writing for search engines
Choosing and positioning keywords
How do search engines determine 'relevancy'?
Creating effective titles
Writing captivating descriptions
Additional Web Promotion Tactics
Do search engine promotion tactics provide a solution?
Doorway pages, hidden links, site maps
Cloaking' strategies
The Web Positioning and Submission Process
Analysis of your competition
Pre-submission and submission log
Submission services and submission analysis
Key Directories and Search Engines
Google, Overture
Yahoo, Alta Vista, Ask Jeeves, Real Names
Excite, Webcrawler, Lycos and the Open Directory
Hotbot, Inktomi, AOL and MSN Search
Google, Direct Hit and other engines
Guide price
£395 (reductions for block bookings as standard) |
