Find Courses Find Providers Providers - Promote Your Courses About Us

Integrated Marketing Communication

Training Courses

Would you like to see more Management Training courses?

Training course summary

Sponsored links

The objective of this workshop is to provide participants with a practical and analytical framework for understanding: Strategic and tactical decision making in marketing communication; The role of integrated marketing communications in marketing; Basic communication techniques and the sequence of activities involved in preparing productive communication plans; The social/culture, legal, economic, and competitive considerations involved in marketing products and services; The development of an integrated marketing communication’s strategy and plan; Practical application in the region; Budgeting for the integrated marketing communications programs; and Implementation, monitoring, evaluation, and control of integrated marketing communication programs.

Regions:
  • All Areas
Delivery:
  • In House
  • Public
  • Other
Category:
Difficulty:
  • Basic

Further Details

The workshop will include from the following: Integrated marketing communication strategies & tactics Media tools: reach, frequency and effective reach Media plan evaluation Create a strategic platform for promoting usage of the products Developing, from the strategic platform, a set of messages that suit every target market Proposing activities and events that communicate the strategic message(s) Identifying the Unique Selling Proposition What is branding? Brand Equity, Loyalty and Awareness Branding through different markets (Business to Business, FMCG, Industrial Branding, Service Brands)

Guide price

call

 

Sponsored links

Interested in this course?

 

 
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Terms of use
Website design by Brit-net