New business through internet marketing
Sponsored links
'Internet marketing is essential to any company that is serious about gaining new business. Why? Because 85% of business executives use search engines (Gartner, 2005) and 69% of business to business internet users look to find out more about a product or service online before they buy. In addition, 70% of online households use the Internet to search for local merchants and stores yet 70% of small businesses don't have a Web site! (Kelsey Group).
The appeal of internet marketing to a business is that people who are looking for your products and services are already qualified traffic i.e. they want to find you and most likely they are ready to buy. Can you afford for your business not to be at the top of the search engines?
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This course will show you how Internet marketing strategies can be applied to your business to generate more leads. An overview of what makes a good website will be provided so you can evaluate your own site and decide on ways to develop and improve the user experience which in turn will increase your chances of converting prospects into clients.
The seminar will demystify search engine optimisation and teach you how to optimise your website to attract targeted traffic to your site. A practical course that will provide you with the skills and tools you need to optimise your site and gain new business.