Intergrated Direct Marketing (Training)
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Candidtates of this course will learn:
How to create best in class marketing campaigns in Integrated Direct Marketing
Understand the effect of multi-channel marketing, the tools and techniques in creating and measuring campaign performance
How Integrated Direct Marketing works and how to measure effective integrated multichannel marketing.
Understand the marketing mix and how analytics can improve performance.
how predictive analytics, profiling and modelling can increase Direct marketing Response.
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Further Details
Direct Marketing Concept
Developing Direct Marketing Strategy
Campaign Planning and Forecasting
Multi-Channel Marketing
Marketing Databases in DM Planning and Data Selection
Campaign Execution and Evaluation
Test and Control for Change Validation in DM campaigns
This Training Course is taught in classrooms in the following locations:
Manchester
Birmingham
Southampton
London E
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
