Brand Marketing
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Discover what branding is, why branding is more than a logo , tools to develop your brands, how to position your brand effectively, how to exploit your brands for growth and much more on this brand management skills 'small group' training workshop...in only 1 day!
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Further Details
For course dates and venues visit www.traininaday.co.uk
Course Outline
An introduction to branding
• What is a brand?
• Why a brand is much more than a logo
• Types of branding used today
• The 9/10ths rule of branding
Why brand?
• The commercial benefits of branding
Why Brand Management?
• The importance to company value
• Strategic implications
• How brands drive growth
Tools for developing your brands
• Brand Opportunity Tree
• Brand Conversion Model
• Brand Positioning Analysis
• Sixty Seconds Brand Test
• Brand Circle
Brand Positioning
Brand Action
• Delivering expectations
• Campaign planning
Types of Branding
Extending brands and how to do it
• The good, the bad, and the ugly of brand development
A 5-stage Process for Brand Development
• A strategic process to use in your business
This Training Course is offered "in house" at the following locations:
Manchester
Exeter
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
