Further Details
For course dates and venues visit www.traininaday.co.uk
Course Outline
An introduction to branding
• What is a brand?
• Why a brand is much more than a logo
• Types of branding used today
• The 9/10ths rule of branding
Why brand?
• The commercial benefits of branding
Why Brand Management?
• The importance to company value
• Strategic implications
• How brands drive growth
Tools for developing your brands
• Brand Opportunity Tree
• Brand Conversion Model
• Brand Positioning Analysis
• Sixty Seconds Brand Test
• Brand Circle
Brand Positioning
Brand Action
• Delivering expectations
• Campaign planning
Types of Branding
Extending brands and how to do it
• The good, the bad, and the ugly of brand development
A 5-stage Process for Brand Development
• A strategic process to use in your business
Guide price
£295 |
