Further Details
For course dates and venues visit www.traininaday.co.uk
Course Outline
What is PR?
• The truth about PR
• What PR is not – the difference between PR and advertising
• What PR can do for you
Fundamentals of the PR process and PR strategy
• 9 stages of effective PR Planning
• How to understand your current positioning
• Defining your PR objectives
• Defining your Audiences
• Defining your Key Messages
• Selecting target media
• Idea Generation
• Successful ideas for PR
• Putting it all together for an effective PR strategy
Setting up your PR program
• How to write an effective press release
• Press release templates
• Media Packs
• How to get feature articles
• Top tips for getting the most from journalists
• Writing a query letter
• Writing a pitch letter
PR Evaluation
Guide price
£295 |
