Further Details
For course dates and venues visit www.traininaday.co.uk
Course Outline
An introduction to marketing principles
• What marketing is
• Business environment
• Understanding external factors which affect you
• Understanding the capabilities of your business
• SWOT analysis
• Market segmentation - not one market but many
• Matching our offer with the needs of the market
• 4 P's - Price, Product, Promotion and Place
An introduction to marketing principles
• Setting marketing objectives
• Setting marketing strategy
An introduction to marketing communications
• Background to marketing communications
• Where does marketing communications fit into a marketing plan?
• The communications process
• Advertising
• Sales Promotions
• Public Relations
• Personal Selling
• Telephone Sales
• Direct Marketing
• Pay Per Click
• Google
How to set the marketing budget
Guide price
£295 |
