Marketing In Practice
Discover what marketing really is, how to segment your marketplace, set marketing objectives and strategies, learn how marketing communications works, the promotional tools available to you and much more on this introduction to marketing 'small group' training workshop...in only 1 day!
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Further Details
For course dates and venues visit www.traininaday.co.uk
Course Outline
An introduction to marketing principles
• What marketing is
• Business environment
• Understanding external factors which affect you
• Understanding the capabilities of your business
• SWOT analysis
• Market segmentation - not one market but many
• Matching our offer with the needs of the market
• 4 P's - Price, Product, Promotion and Place
An introduction to marketing principles
• Setting marketing objectives
• Setting marketing strategy
An introduction to marketing communications
• Background to marketing communications
• Where does marketing communications fit into a marketing plan?
• The communications process
• Advertising
• Sales Promotions
• Public Relations
• Personal Selling
• Telephone Sales
• Direct Marketing
• Pay Per Click
• Google
How to set the marketing budget
This Training Course is taught in classrooms in the following locations:
Manchester
Exeter
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
