Marketing Essentials

What topics are covered by the course?

This Essential Marketing course is structured so that delegates receive a strong element of practical activities and exercises to reinforce the important knowledge and application of essential marketing techniques on this course.

The topics that students will learn include (1) Defining Marketing, (2) How To Calculate Your Marketing ROI, (3) Understanding The Marketing Model, (4) Determining What Promotional Strategies Are Available, (5) Direct Marketing, (6)
Internet Marketing With Google, (7) Fundamentals of Google SEO, (8) Introduction to Google AdWords, (9) Social Media Marketing Techniques, (10) Capturing Leads, and (11) How To Make The Most Effective Marketing Choices For Your Budget.

Who should attend?

This course is designed for all those who are involved with marketing, whether new to the discipline, taking on additional marketing responsibilities or seasoned marketers looking to refresh their outlook. All those who want to master the skills of marketing, and enhance their knowledge and confidence when taking part in the marketing decision making process would benefit from engaging with this course.

What will I be able to do on completion?

Traininaday’s one-day marketing course is specifically designed to teach participants a toolbox of essential marketing skills. On completion, students will be able to use these skills in their daily business lives to improve the effectiveness of their marketing and promotions.

How will I be assessed?

No assessment - students are awarded a certificate of completion.

Discover what marketing really is, how to segment your marketplace, set marketing objectives and strategies, learn how marketing communications works, the promotional tools available to you and much more on this introduction to marketing 'small group' training only 1 day!

Guide Price: £345

Delivery: Classroom
Category: Basic Marketing »
Duration: 1 day
Qualification: Certificate of completion

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