Further Details
Here are just some of the tips and techniques you will discover at this workshop...
An introduction to marketing principles
What marketing is
Business environment
Understanding external factors which affect you
Understanding the capabilities of your business
SWOT analysis
Market segmentation - not one market but many
Matching our offer with the needs of the market
4 P's - Price, Product, Promotion and Place
An introduction to marketing principles
Setting marketing objectives
Setting marketing strategy
An introduction to marketing communications
Background to marketing communications
Where does marketing communications fit into a marketing plan?
The communications process
Advertising
Sales Promotions
Public Relations
Personal Selling
Telephone Sales
Direct Marketing
Pay Per Click
Google
How to set the marketing budget
Guide price
£295 |
