High Impact Pitching
Pitching is the lifeblood of any agency and yet so many companies simply recycle the same basic presentation structure, resulting in ‘beauty parade’ experiences that leave prospects struggling to remember who you are or understand why they should hire you. This course will help delegates take a fresh look at their pitch and create an impactful presentation that stands out from the crowd.
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On completion of this training, delegates will be able to:
Use a mindmapping technique to challenge and explore the brief
Identify the purpose of the pitch and key information to communicate
Use a facilitation process to build and energise the pitch team and to capture their input
Identify the key selling points and how to communicate them
Identify what should not go in the presentation - so that the prospect must choose your agency if they want to use your approach
