Developing Competitive MARKETING STRATEGIES
Turning 'Theory' into 'Practice'?
Attending this intensive course will give you the strategic skills, tools and techniques to confidently develop your own marketing strategies. Success in marketing strategy emphasises your importance in the organisation, increases revenue for the organisation and positions your place on the career ladder.
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Benefits to you:
- Using a structured framework to formulate your marketing strategies
- Linking your business planning and marketing strategies to your company’s overall business strategy
- Searching for new opportunities and initiatives to improve market share
- Improving your knowledge and practice of competitor market research
- Utilising key tools, diagnostics and processes for developing and implementing your own marketing strategy
- Increasing your confidence and competence as a marketing strategist
Who should attend?
Senior level marketing managers responsible for formulating and implementing successful marketing strategies.
