Introduction to Marketing

What topics are covered by the course?

The current outline for the introduction to marketing course teaches you to:

Recognise what we mean by the term “marketing.”
Discover how to use low-cost publicity to get your name known.
Know how to develop a marketing plan and a marketing campaign.
Use your time rather than your money to market your company effectively.
Understand how to perform a SWOT analysis.

Who should attend?

Anybody looking to gain an understanding of Marketing and the skills and terminology used.

What will I be able to do on completion?

During this interactive, linked and practical introduction to marketing course, you will learn:

Course Overview
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Pre-Assignment Review
To begin, participants will review their pre-assignment in small groups.

Defining Marketing
Next, participants will explore the definition of marketing and other key terms.

Recognising Trends
This session will focus on how to determine whether an idea is a trend or a fad.

Market Research
Participants will learn about primary and secondary research, and the benefits
and drawbacks of both methods.

Strategies for Success
Next, participants will look at 89 marketing strategies and identify what they are
doing and what they could be doing to make their marketing more successful.

Mission Statements
The first half of the workshop will conclude with a discussion on mission

During this session, participants will critique brochures to develop some
guidelines to take back to the office.

Trade Shows
Participants will work in small groups to develop a checklist of activities to do
before, during, and after a trade show.

Developing a Marketing Plan
Next, participants will learn about the four P’s of a good marketing plan. We’ll
also explore how to do a SWOT analysis and how to market on a small budget.

Increasing Business
This session will share a formula for increasing sales with participants.

Saying No to New Business
Participants will read an article and discuss why and when they should say no to a customer.

Next, participants will explore some advertising myths.

To wrap up the day, participants will learn about roadblocks to networking and

Workshop Wrap-Up
At the end of the day, students will have an opportunity to ask questions and fill
out an action plan.

How will I be assessed?

no formal testing is applied

This course will enable you with a 'starting point' with marketing, and point you in the right direction to be able to take in and learn more abourt marketing to help you improve your company/business.

Guide Price: £875 per day

Delivery: In house
Category: Marketing »
Duration: 1 day

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