Introduction to Marketing
By the end of this course delegates will be able to:
Understand the basics of marketing
Develop a growth strategy / marketing plan
Create the right marketing mix
Use promotional techniques
Measure the effectiveness of the campaigns
-Proposed Course Outline:
Topics covered in this marketing course are:
What marketing really means and how it can benefit your organisation
How to conduct an audit using tried and tested analytical tools
When and how to use marketing research
How to decide on your growth strategy
How to segment your customers for effective returns
Targeting your segments with the right products and services
Identifying the elements of the marketing mix-Product, Price, Place and Promotion
Using different types of promotional techniques
Managing the customer database
Branding and re branding
Identifying the elements of the extended marketing mix-People, Process and Physical
evidence
The difference between marketing products and services
How to measuring the effectiveness of marketing.
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Further Details
No pre course work is required.
This course is delivered over 1 day.
All prices are excluding VAT, travel is charged with In-house courses at 40p per mile from our head office.
In-house Courses - £875.00 per day*
This Training Course is offered "in house" at the following locations:
Aberdeen
Dundee
Dumfries
Edinburgh
Falkirk
Glasgow
Galshiels
Kilmarnock
Kirkwall
Kirkaldy
Motherwell
Paisley
Perth
Inverness
Belfast
Durham
Darlington
Harrogate
Hull
Leeds
Newcastle
Sunderland
Cleveland
Wakefield
York
Blackburn
Bradford
Bolton
Carlisle
Chester
Crewe
Blackpool
Huddersfield
Halifax
Liverpool
Lancaster
Manchester
Oldham
Preston
Stockport
Warrington
Wigan
Cambridge
Colchester
Derby
Doncaster
Ipswich
Leicester
Lincoln
Nottingham
Norwich
Peterborough
Sheffield
Birmingham
Coventry
Stoke on Trent
Telford
Dudley
Hereford
Northampton
Worcester
Walsall
Wolverhampton
Cardiff
Llandrindod
Llandudno
Newport
Swansea
Shrewsbury
Bath
Bournemouth
Bristol
Dorchester
Exeter
Gloucester
Plymouth
Swindon
Salisbury
Taunton
Torquay
Truro
St. Albans
Brighton
Chelmsford
Canterbury
Guildford
Hemel Hempstead
Luton
Medway
Milton Keynes
Oxford
Portsmouth
Reading
Redhill
Stevenage
Slough
Southampton
Southend on Sea
Tonbridge
Bromley
Croydon
Dartford
London E
London EC
Enfield
Harlow
Ilford
Kingston upon Thames
London N
London NW
Romford
London SE
Sutton
London SW
Twickenham
Southall
London W
London WC
Watford
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
