Personalities, Profiles and Privacy: Web 2.0 and Social Media for Communication
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Emphasis will be on ideas for those working in LIS, but the approach will be broad. The course goes beyond consideration of individual applications, to focus on a spectrum of techniques to develop a consistent, professional persona and engaging presence for promotional purposes
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Course highlights:
• Exemplary use of popular Web 2.0 tools, including twitter, facebook, blogs, media-sharing apps,
locator services and feed-readers
• How these tools can be combined to maximize digital presence
• Technicalities and social concerns of developing a social media presence and personality
• Dealing with issues of privacy and identity theft
On completing the course you will be able to:
• Understand what Web 2.0 tools are
• Understand how they can work to promote services
• Understand what constitutes an effective social-media presence
• Appreciate and overcome barriers and concerns associated with Web 2.0 and social media
Course Leader: Lyn Robinson
Course Date: 13 May 2011
E-mail: training@aslib.com
Tel: +44 (0) 1274 785090
Web: www.aslib.com/training
