Mary Portas Retail Masterclass Class 5
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A blend of art and science, visual merchandising is how your store presents its products and is central to your brand personality, giving you a competitive edge over the competition. This includes everything from designing and creating the best interior layouts and window displays to ensuring the visual style maximises sales. When done well, it attracts and retains customers, drives incremental sales and profit and communicates your brand and proposition effectively.
This master class looks at the mechanics of creating desire amongst your customers through visual merchandising, building on the knowledge gained in the previous programmes to help you:
• Understand what visual merchandising is and how best to use it
• Use a range of techniques to attract attention
• Decide what to merchandise, where and when
• Create a real ‘wow’ factor for your business
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Further Details
This programme uses real-life insight and best-practice examples from independent retailers that display brilliant visual merchandising skills, showing you how and why what they do works so effectively. And of course, it has the invaluable input of the Queen of selling herself, Mary Portas, whose firsthand experience and knowledge in bringing a stunning, memorable ‘wow’ factor in a shop cannot be bettered.
Held at South Bristol Skills Academy on June 21st 2011
Call Sarah Palmer on 01173122105
or email sarah.palmer@cityofbristol.ac.uk
This Training Course is taught in classrooms in the following locations:
Bristol
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