First Line Sales Management
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This two-day first line sales management course starts by exploring the concepts of management and leadership and provides sound guidance about the leadership styles that are most likely to motivate sales people. It continues by outlining the real foundations of good management practice: ensuring that roles and responsibilities are well defined, clear objectives are set and detailed plans are developed. But good planning alone will not suffice; the plan has to be put into practice and implemented well. Consequently, the course will address the topics of managing a sales team remotely, supporting and coaching the team, particularly through field visits, as well as motivation, teambuilding and performance review and management.
A good mix of presentation, group discussions, self-assessment exercises and case studies will provide an interactive course that will be invaluable to those in the early part of their career as a first line sales manager.
Course Objectives
Appreciate the difference between management and leadership
Develop your leadership style to maximise team performance
Understand what can go wrong when setting objectives
Design a process for developing effective territory plans
Understand how to get the most out of team meetings
Be able to plan and structure an effective field visit
Be aware of how coaching will improve skills and change behaviour
Understand the power of motivation in a sales team
Appreciate how to build a good team
Be able to review and manage good performance and poor performance
Develop your own performance and action plan
Course Designed for
This course is suitable for staff who are about to move into a first line sales management role or those who have recently done so. It is particularly relevant to those working with virtual or remote teams.
Course Duration
Two Days
Maximum Number of Delegates
Eight
In-House Delivery Option Available
Yes
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Leadership Style
Management and leadership: are they one and the same?
Leadership style
Situational leadership – adapting your style
managing remotely
Roles & Responsibilities
What is expected of the sales manager?
Allocating roles and responsibilities within the team
Setting Objectives and Targets
Setting objectives
How to forecast and plan for targeted sales performance
How to measure sales results
Management information
Individual Territory Plans
Territory analysis
Customers or key accounts?
Territory objectives
Detailed territory action plans
Communication
Frequency of communication
Successful team meetings
Managing Remotely and Field Visits
Leading a remote team and keeping the “finger on the pulse”
Focus of effort – low or high performers?
Giving support
Effective coaching to improve performance
Giving feedback and planning to follow-up
Sharing best practice
Motivation
Theories of motivation
What are the common motivators
Motivating salespeople
Motivating through feedback
Motivation through teambuilding
Performance Reviews
Periodic reviews against plans
Formal appraisals
Performance management and dealing with underperformance
Personal Development
Identifying personal strengths and weaknesses and creating a personal development plan
