Designing & Implementing Effective Marketing Strategies
Content
This workshop explores the fact that there are literally hundreds of free marketing tools available to FHE and how they can be successfully blended with traditional marketing.
This workshop will cover:
•The benefits of using effective marketing strategies and planning
•What do employers/learners seek from providers
•Traditional strategies and tools
•Strategic Marketing in the 'Google Age'
Learning Objectives
On completion of this event delegates will be able to produce and implement a SMART marketing strategy/plan that will:
•Reduce marketing costs
•Automate significant amounts of your marketing
•Test, Measure & Improve your marketing strategies
•Engage prospects & customers more effectively
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Further Details
Session 1
•The RATE Marketing Strategies tool
•What do learners seek?
•How do prospects search?
•Traditional marketing strategies - The Prospectus
Session 2
•Advertising
•Marketing ROI
•Press Releases
•Exhibitions
•Websites
•Curriculum groups
•Strategic Marketing in the Google Age
Session 3
•Websites
•Google Maps & Satnav
•Pay Per Click, alerts etc
•Viral Media Releases
•Social/business networkin
Session 4
•Page One of Google
•Getting the media to chase you
•The RATE marketing tool
•Q&A
This Training Course is taught in classrooms in the following locations:
Leeds
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
