Google Adwords and Analytics: Getting the Best from Your Website with Low Cost Marketing
Millions of people ‘Google’ for information every day. With several hundred thousand results available for each search only those appearing on Page One of Google are likely to be visited. Many websites never appear in the searches and consequently suffer from a lack of visitors.
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Further Details
Content
Adwords
•Structure you’re an Adwords account
•Deciding between search and content campaigns,
•Choosing keywords that are actually being searched for
•Testing alternative wording, keywords and landing pages
•Targeting your campaigns geographically.. and in various languages
•Obtain optimum page quality score
•Improve click through rates (CTR)
Analytics
•Understanding the importance of measuring web traffic
•Key features and capabilities of Google Analytics
•Discovering how your traffic finds you, what they are searching for and what keywords they used
•Segmentation, goals, sales funnels and conversion rates
•Using Analytics to improve website traffic
•Best practice in producing reports and managing your ‘dashboard’
Learning Objectives
•On completion of this event delegates will be able to
•Set up and run a Google Adwords campaign
•Set up and run Google Analytics
•Increase the amount of traffic to their website
This Training Course is taught in classrooms in the following locations:
Birmingham
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
