Designing & Implementing Effective Marketing Strategies
The aim of the workshop is to help providers to produce a marketing strategy that will position themselves more effectively with employers and engage with more prospects, whilst also retaining existing customers and cutting marketing costs.
This workshop will cover:
•The benefits of using effective marketing strategies and planning
•What do employers/learners seek from providers
•Traditional strategies and tools
•Strategic Marketing in the 'Google Age'
Learning Objectives
On completion of this event delegates will be able to produce and implement a SMART marketing strategy/plan that will:
•Reduce marketing costs
•Automate significant amounts of your marketing
•Test, Measure & Improve your marketing strategies
•Engage prospects & customers more effectively
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Further Details
This workshop is aimed at managers and directors responsible for either Marketing, Business Development or Employer Engagement.
Workshop Programme
Session 1
•The RATE Marketing Strategies tool
•What do learners seek?
•How do prospects search?
•Traditional marketing strategies - The Prospectus
Session 2
•Advertising
•Marketing ROI
•Press Releases
•Exhibitions
•Websites
•Curriculum groups
•Strategic Marketing in the Google Age
Session 3
•Websites
•Google Maps & Satnav
•Pay Per Click, alerts etc
•Viral Media Releases
•Social/business networking
•Page One of Google
•Getting the media to chase you
•The RATE marketing tool
•Q&A
This Training Course is available at the following locations:
Leeds
Birmingham
London N
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
