Google Adwords and Analytics - 1 Day Workshops
This event is designed for those with limited technical skills - you don’t have to be a web designer or possess the ability to write computer code. The techniques demonstrated are practical and easy to replicate. Real examples will be used to demonstrate how the presenter uses the techniques covered to obtain traffic on his, and his clients’ websites and how you can quickly use the same ideas yourself for just a few pence.
Programme Contents
Adwords
•Structure you’re an Adwords account
•Deciding between search and content campaigns,
•Choosing keywords that are actually being searched for
•Testing alternative wording, keywords and landing pages
•Targeting your campaigns geographically.. and in various languages
•Obtain optimum page quality score
•Improve click through rates (CTR)
Analytics
•Understanding the importance of measuring web traffic
•Key features and capabilities of Google Analytics
•Discovering how your traffic finds you, what they are searching for and what keywords they used
•Segmentation, goals, sales funnels and conversion rates
•Using Analytics to improve website traffic
•Best practice in producing reports and managing your ‘dashboard’
Learning Objectives
•On completion of this event delegates will be able to
•Set up and run a Google Adwords campaign
•Set up and run Google Analytics
•Increase the amount of traffic to their website
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Further Details
Workshop Programme
Course Objectives
Session 1
•Why most marketing doesn’t work
•What are Google Adwords: where and when to use them?
Session 2
•Setting up an Adwords account
•Account structure: campaigns, Adgroups and ads
•Cost factors; bid, quality scores and click through rate (CTR)
Session 3
•Keyword selection, improving CTR and optimising quality scores
•Understanding web traffic: visitors and conversion rates
•Key features and capabilities of Google Analytics
•Discovering how your traffic finds you, what they are searching for and what keywords they used
•Segmentation, goals, sales funnels and conversion rates
•Using Analytics to improve website traffic
This Training Course is taught in classrooms in the following locations:
Leeds
Liverpool
Manchester
Nottingham
Birmingham
London N
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
