The Essentials of Direct Marketing
Sponsored links
The course answers the following questions
What is direct marketing?
How do I design my first direct marketing campaign?
What are the essential elements of an effective direct marketing campaign?
How do you establish the objective of a campaign?
Who should a campaign be aimed at?
How do you create a compelling message to be used in the campaign?
What are the most common mistakes people make when designing new, and modifying existing, campaigns?
What communication channels are available for direct marketing - which are the most effective?
How do you overcome the barriers to conducting effective electronic direct marketing?
How do you measure the cost-effectiveness of a campaign?
How do you monitor the results?
How should you prioritise your direct marketing spend?
Why is the lowest cost option not always the best?
How can direct marketing open up new opportunities for you and your organisation?
| Delivery: |
|
| Category: |
Further Details
This is a half-day seminar
The morning presentation runs from 9.00 to 12.30.
The afternoon presentation runs from 1.30 to 5.00.
Seminar material, tea/coffee on arrival and during the break, will be provided.
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
