B2B Brand Management

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A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Delivery:
  • Classroom
Regions:
  • London
Category:

Further Details

B2B Branding Characteristics

Differences between B2C and B2B branding

B2B brand Relevance

Power of the Business Brand
B2B Branding Dimensions

Brand Distinction

Brand Communication

Brand Evaluation

Brand Specialities
B2B Branding Process

Brand Planning

Brand Analysis

Brand Strategy

Brand Building

Brand Audit
B2B Success Stories

Samsung

IBM

Siemens

Lenovo
Branding Pitfalls

Is a brand something you own?

Do brands take care of themselves?

Brand Awareness vs. Brand Relevance

Can Outsiders do your brand job?
Branding in Big Picture

Corporate Social Responsibility

Branding in East Asia

Desing and Branding

Brand Leadership

This Training Course is taught in classrooms in the following locations:
London EC
London WC

Guide Price: 890GBP + VAT