Exploring Your Business Environment

To enable delegates to take a thorough analytical approach to the environment in which they operateSubjects Covered:

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Defining the business environment
o Macro (PEST) analysis
o Micro analysis
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Defining the competitive environment
o Porter’s Five Forces
o Identifying market share
o Identifying different competitive roles
o General Electric matrix
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SWOT analysis
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Taking analysis forward
o Drucker’s Organisational Objectives
o Weinberg’s Trade-Offs
o Ansoff’s Matrix
o Setting up an alert and action system

The workshop will spend both days exploring each aspect of the macro and micro environments in detail and how changes in each will affect your business. Once the analysis is complete, delegates will then work on identifying internal systems for monitoring, reporting and acting on changes in your business environment. The workshop will be very much discussion-based, with some relevant case studies, but the focus very much on applying to the situation in hand.