Introduction to Advertising
This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works
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Further Details
* What advertising can and can’t do
* Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
* Advantages and disadvantages of a range of traditional and ambient media
* Using a rate card and booking space
* How to brief a creative and other suppliers
* How advertising agencies work; typical structure and key roles
* The key elements of an advertisement; headlines, body copy, straplines
* What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
* Using a response mechanism
* Other useful tools and techniques
This Training Course is taught in classrooms in the following locations:
London EC
London WC
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
