Get into Marketing
This course is an ideal stepping stone to the CIM's (Chartered Institute of Marketing) Diploma. It is a superb way of introducing you to the basic principles of the discipline and, unlike some other marketing courses, this one is based on a flexible self-study principle, so you'll be able to learn at your own pace. You'll create a workbook as the course continues, yours to keep once training is over - and you'll also take with you the invaluable Pitman Training name for your CV.
To continue your skills enhancement, we'd recommend our Microsoft Publisher or Get into PR courses. Get into Marketing is also an option in our Executive PA diploma which can seriously help enhance your career and earning potential.
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Further Details
Course Content
Lesson 1: The importance of marketing, company case studies , market research, competitor research
Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy
Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques, press releases
Lesson 4: Marketing on the Internet, attending and exhibiting at trade shows
Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing
This Training Course is available at the following locations:
Brighton
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
