Get Into Marketing
Designed for:
Those who wish to gain an introduction to marketing principles.
Prerequisites:
Experience of using Windows, Word and Excel to proficient level. Some experience of using the Internet and Mail Merge.
Objectives:
To learn the basics of marketing.
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Further Details
Course Content
• Lesson 1: The importance of marketing, company case studies , market research, competitor research
• Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy
• Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques, press releases
• Lesson 4: Marketing on the Internet, attending and exhibiting at trade shows
• Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing
Benefits
• Learn an introduction to marketing principles
• The flexibility and value of a self-study course designed to enable you to work at your own pace
• A personalised workbook to use as a reference guide on completion of the course
• The opportunity to gain the widely recognised Pitman Training Certificate
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
