Marketing Policy and Planning
Students will be covering all areas of Marketing and these factors affect everyday decisions made within industry. Having learned how to analyse the market and product USP’s, conduct SWOT analysis of the market places, students will be able to make effective and impactful marketing decisions. At the end of the module, students will be able to complete an analysis of the marketing activity within their company, analyse the market place and the consumer behaviour, and draft actionable Marketing Plans and Strategies. This knowledge will add real measurable value to their actions within any marketing team. Covering 120 hours of study, with 12 in depth units, students will have access to full examples and learning materials.
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Further Details
This course consists of the following units:
1. Marketing Culture
2. Marketing Environment
3. Marketing Strategies
4. Marketing Plans
5. Marketing Research
6. Understanding Consumer Behaviour
7. Product Management
8. Pricing Policies
9. Distribution Policies
10. Marketing Communications
11. International Marketing
12. Sundry Marketing Issues
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