Kalmindon (K Group) SEO Expert Home Study
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The Kalmindon SEO Expert course provides the student with a full range of skills and techniques to enable him or her to confidently undertake effective Search Engine Optimisation of websites within any industry or sector. Upon completion of the course the student would be equipped to undertake a full SEO role within a company, apply for SEO specific jobs or start up an SEO business. The course requires no prior web design knowledge or experience and no in depth IT skill though basic familiarity with Microsoft Word and Excel would be an advantage.
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Further Details
The course is delivered on line over 24 distance learning modules. Study is backed up with unlimited one to one e mail and telephone tutor suppport. Many practical projects are included and all are individually assessed with full tutor feedback. The course is self paced and a dilligent student should expect to undertake around 120 hours of study. The course covers thoroughly and practically all of the following:
How search engines work
Website owner benefits of SEO
SEO Ethics:
Defining stakeholders and creating win/win relationships
Ethical (white hat) techniques to use
Unethical (black hat) techniques to avoid, and why
Keywords and phrases:
The importance of good keyword selection
Using specific market knowledge in keyword selection
Keyword assessment
Keyword analysis
Extending keyword lists
Prioritising keyword lists
Using Google adwords for keyword testing
Using Google analytics and other online tools
Final keyword selection
On page optimisation:
Website naming in relation to SEO
Website structure in relation to SEO
Page naming in relation to SEO
Page content, wording and keyword density and distribution
Behind page optimisation:
Keyword listing
Metadata
Dynamic optimisation:
Functions of dynamic optimisation
Why ethical dynamic optimisation is necessary
Links and their value
Optimising link value
Link buildng strategies
Article writing to promote linking
Creating article variants
Article dissemination and publishing
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
