Customer Care - Developing a Care Culture
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Customer service is the cornerstone of a solid, thriving business. In commercial business terms, it costs up to thirty times more to get a new customer than it does to service and maintain the satisfaction and loyalty of existing ones. The aim of this training course is to enable delegates to create, maintain and build upon a positive and informed culture of customer care within their organisation.
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Contents:
By the end of this training course each delegate will be able to:
Identify the different kinds of customer
Establish why poor customer care happens
Describe customer likes and dislikes
Grasp the importance of the lifetime value of each customer and of building sound relationships with customers
Handle customer enquiries professionally
Design a procedure for handling customer complaints positively
Be assertive with their customers
Describe the importance of non-verbal communication
Recognise the seven types of difficult people
Develop a coping strategy for dealing with difficult customers
