Further Details
COURSE OBJECTIVES
Plan, prepare and write with greater confidence.
Construct letters, memos, e-mails, and short reports that get results.
Produce written communicatons that relay your message to the recipient in a positive, professional and persuasive manner.
Save time and handle correspondence with less instruction.
Adapt your writing style to suit the nature of the correspondence whilst achieving clarity and brevity.
Write accurately and professionally, avoiding unnecessary jargon or cliches.
Avoid common errors and use sentences, paragraphs, and punctuation correctly and effectively.
Analyse and edit your work quickly and constructively, and adopt effective proof-reading techniques.
COURSE DESIGNED FOR
Individuals who want to save time and produce accurate, professional business correspondence with confidence.
COURSE CONTENT
The Principles of Effective Business Writing ~
Types of business documents: letters, reports, e-mails, facsimiles and minutes
Avoiding Common Problems ~
The rules and reasons for grammar - avoiding common pitfalls
Building better sentences - using punctuation to aid understanding
Vocabulary, spelling, jargon and slang
Formal words, proprietary names, copyright
The Recipient ~
Focusing on the reader's requirement
Using the right approach - responding to complaints, giving information, getting action, interesting customers etc.
Creating an impact- getting and maintaining the reader's attention
The use of 'action words' to inspire positive response and results
Preparation and Approach ~
Clearly defining the objectives of the document
Gathering factual information to assist in conveying your message
Organising your thoughts/material logically
Simple structuring
Styles of Writing and Being Persuasive ~
A 'reader-friendly' style - compelling openings and positive conclusions
Informative, persuasive or assertive writing
Imaginative use of vocabulary
Developing your Style of Business Writing ~
Overcoming 'word inflation' and cutting out the 'waffle'
Writing in a clear, concise and professional business manner
Expressing yourself - conversational and appealing writing
Enhancing your language skills and expanding your vocabulary
Constructive Self-analysis ~
Avoiding redundant phrases, unnecessary jargon and cliches
Identifying and correcting grammatical errors
Proof-reading and editing - avoiding time consuming re-writes
Personal Development ~
Progressing your writing skills- introduction to report writing
Refining your skills - learning to get it right first time
Formulating an action plan
Guide price
£395 1st delegate (£195 for all others from the same organisation) |
