Marketing Social Enterprises

A half-day ‘taster’ workshop exploring routes to market, finding your place in the market and analysing your customers. Activities include sharing ideas, discussion, and sample planning to apply to existing situations.

· Understanding what your product is.
· Who are my direct and indirect competitors?
· What is marketing?
· A ‘typical’ customer - profiling
· Use of market research
· What media do your target customers use?
· What is important to them?
· Why is your products/service right for them?
· What are they willing to pay?
· What are the costs of their preferred media and can it be done for less?
· The importance of ‘word of mouth’ and referrals

All delegates will receive comprehensive course notes and light refreshments are included.

Delivery:	Classroom
Regions:	North East England
Category:	Marketing