Developing a PR strategy
Many organisations only use public relations in a tactical manner; a press release about a new product here, a branch opening party there…
This course looks at how public relations can really deliver value for money by making a significant strategic contribution to an organisation’s objectives. Developing that strategy and integrating it with the organisation’s business plan, obtaining the buy-in of senior management and looking at what resources are needed to make the strategy work are all examined in this interesting and exciting course.
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Further Details
*The big picture – the contribution of PR to your organisation’s business plan
- Creating a strategy, including finding the big idea
- Influencing the people who count
- Tactical delivery of the strategy
- Setting priorities and re-evaluating them
- Includes individual work on developing a strategy for your organisation
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