This is a great way to get an understanding of how a marketing department works, especially if you're going for your first marketing job!
You can study in High Holborn, Notting Hill or Paddington.
The lessons cover the following:
Lesson 1: The importance of marketing, company case studies , market research, competitor research.
Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy.
Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques, press releases.
Lesson 4: Marketing on the World Wide Web, attending and exhibiting at trade shows.
Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing.
Visit www.holborntraining.co.uk for more information. |
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