DIY Search Engine Optimisation
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This half day training session is for website owners who want to understand more about Search Engine Optimisation. The course will give you confidence to devise your own SEO strategy and implement some of the essentials.
It will give you a broad introduction to Search Engine Optimisation. You will be shown the tools and skills to do your own research and check your web site's positioning in a Google search. You will gain an understanding of how to write successful copy for your website, improving its relevance. The course touches on identifying customers and directing your marketing to particular groups.
This training session covers:
* Setting up Google Analytics
* Pay per click or natural optimisation
* Reading and understanding your statistics
* Figuring out which keywords to focus on
* Where to put the keywords on your site
* Useful tools
* Optimising products and services for ecommerce
* Internet marketing and promoting
* Internal and External Links
* Social Networking
The training is provided by SENSABLE MEDIA. Sue Orton-Flynn, the director has a doctorate in interface design for accessibility and has been designing and building websites for a variety of clients for 8 years.
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Session Dates 2010
Thursday 16th September, 10am - 2pm
Thursday 14th October, 10 - 2pm
Thursday 18th November, 10am - 2pm
There will be a short break for tea, coffee and biscuits
Venue: Ropetackle Arts Centre, Little High Street, Shoreham by Sea, BN43 5EG
£125 + VAT per person