Key Account Management Training (2 days)
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This Key Account Management training course will teach delegates to:
* Learn what really counts in the sales process and understand how Key Account decision makers are motivated to make their decisions
* Learn how to grow your sales volumes and Key Account business quickly and effectively
* Develop strategies for managing “difficult” and “demanding” clients behaviour
* Understand the importance of personal as well as product/service differentiation and win the business
* Learn techniques to influence and persuade
* Learn how to engage and compel your key customers to buy from you
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Key Account Management training course content:
What is a Key Account?
The Buying Model
Building Value
Securing Appointments
Maintaining Client Engagement
Negotiation
Relationship Selling
Customer Audits and Referrals
