OffSite Search Engine Optimisation Training Course 1 Day
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ONE-TO-ONE Training Workshop, relevant to you and your business. Having a website is great, but without traffic and website visibility, it's not going to do a lot for your business. Even after your most prolific on-page optimisation (SEO) techniques are in place, there are still a host of other external (offsite) factors to be considered with regards to the promotion of your website.
The developers of Google realised that link popularity and link quality were a great way to determine the relevance of a page, especially once combined with the keywords on that page. Since all major search engines now follow this logic, proactive link-building has become a key activity for SEO. To achieve the best position on the SERPs, particularly within competitive sectors, requires proactive link-building to support quality on-page content.
A properly planned and executed website promotion campaign ensures that a website receives more and more traffic attracts targeted visitors and reaches the top of the search engine results page. Essentially, you aim to generate a buzz about your business online.
This workshop will demonstrate the techniques you can use ensure your website is visible to its target audience in he search engines. It will cover how to build links, drive traffic and improve a website's online presence.
The training course can be taken with Search Engine Optimisation. This course deals with the onsite optimisation of your website (text, titles, meta tags, alt tags, etc). Take them both for a full course which will teach you everything you need to know about optimising your own website.
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Further Details
Website Promotion – The Basics
• What is popularity?
• Why linking is important
• Types of links
• Social Media and Online Communities
Offsite Optimisation Techniques
• Directory Linking
• Article Submissions
• Press Release Submissions
• Forums commenting
• Blogging
• Social Bookmarking
• Generation & Submission of RSS Feeds
• Video Marketing
• Profile pages
• Using Twitter & Facebook
• List Building
Monitoring Your Success
• Understanding if a link is worthwhile
• Do/No follow
• How to check a page is Google indexed
• Google Page Rank principles
• Analysis Tools
Things To Avoid
• What is spamming
• Spamming techniques
• Google Penalties
• The importance of link diversity
This Training Course is taught in classrooms in the following locations:
Aberdeen
Dundee
Dumfries
Edinburgh
Falkirk
Glasgow
Galshiels
Kilmarnock
Kirkwall
Kirkaldy
Motherwell
Paisley
Perth
Inverness
Belfast
Durham
Darlington
Harrogate
Hull
Leeds
Newcastle
Sunderland
Cleveland
Wakefield
York
Blackburn
Bradford
Bolton
Carlisle
Chester
Crewe
Blackpool
Huddersfield
Halifax
Liverpool
Lancaster
Manchester
Oldham
Preston
Stockport
Warrington
Wigan
Cambridge
Colchester
Derby
Doncaster
Ipswich
Leicester
Lincoln
Nottingham
Norwich
Peterborough
Sheffield
Birmingham
Coventry
Stoke on Trent
Telford
Dudley
Hereford
Northampton
Worcester
Walsall
Wolverhampton
Cardiff
Llandrindod
Llandudno
Newport
Swansea
Shrewsbury
Bath
Bournemouth
Bristol
Dorchester
Exeter
Gloucester
Plymouth
Swindon
Salisbury
Taunton
Torquay
Truro
St. Albans
Brighton
Chelmsford
Canterbury
Guildford
Hemel Hempstead
Luton
Medway
Milton Keynes
Oxford
Portsmouth
Reading
Redhill
Stevenage
Slough
Southampton
Southend on Sea
Tonbridge
Bromley
Croydon
Dartford
London E
London EC
Enfield
Harlow
Ilford
Kingston upon Thames
London N
London NW
Romford
London SE
Sutton
London SW
Twickenham
Southall
London W
London WC
Watford
Shetland Isles
Outer Hebrides
Isle of Man
Guernsey
Jersey
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
