Search Engine Optimisation Training Course 2 Day
ONE-TO-ONE Training Workshop, relevant to you and your business. As an Internet marketing strategy, Search Engine Optimisation (SEO) considers how search engines work and what people search for. In its simplest form SEO is the practice of modifying a website (text, titles, meta tags, alt tags, etc) so that it is considered to be search engine friendly. There is then an increased probability that the search engines will assign a good rank to the site for specific search terms.
SEO also incorporates website development and design. The term "search engine friendly" may be used to describe website designs, menus, images and other elements that have been optimised for the purpose of search engine exposure.
As 85 to 90 percent of visitor traffic is delivered to websites through search engines, SEO can be a powerful tool to help potential customers find your site. If you dont do SEO, you probably wont be found on Google, making it one of the most important aspects of internet marketing for small and medium sizes businesses. When done right, it provides the most cost-effective means of getting website visitors.
You may be looking for a solution to poor visibility within the search engines or have become frustrated relying on third party advice for your search engine rankings and wasting money. If so, our SEO workshop will be of benefit to your business. It will allow you to keep your website optimised and maintain your visibility, ultimately saving your company money.
SEO is not a science; it is not even that difficult, why waste time and money paying other companies for something that can be easily carried out in-house? This workshop will cover the onsite factors that influence search engine placement. Onsite optimisation is the first step in the SEO; you will learn all the onsite adjustments that your website needs in order to become search engine friendly.
Having a website is great, but without traffic and website visibility, it's not going to do a lot for your business. Even after your most prolific on-page optimisation (SEO) techniques are in place, there are still a host of other external (offsite) factors to be considered with regards to the promotion of your website.
The developers of Google realised that link popularity and link quality were a great way to determine the relevance of a page, especially once combined with the keywords on that page. Since all major search engines now follow this logic, proactive link-building has become a key activity for SEO. To achieve the best position on the SERPs, particularly within competitive sectors, requires proactive link-building to support quality on-page content.
A properly planned and executed website promotion campaign ensures that a website receives more and more traffic attracts targeted visitors and reaches the top of the search engine results page. Essentially, you aim to generate a buzz about your business online.
This workshop will demonstrate the techniques you can use ensure your website is visible to its target audience in he search engines. It will cover how to build links, drive traffic and improve a website's online presence.
What is Website Optimisation and Why is it Important
What to expect from an SEO campaign
Search Engine Friendly Design
The importance of Unique Content
Call to action
404 pages and 301 redirects
Understanding the Value of a Top Listing
Knowing When To Target Keywords for Short and Long Tail
How to setup basic Google Analytics
Importance of Keyword Research in SEO & PPC Campaigns
Customer analysis - how do buyers of your product/service search
Competitor analysis - Extracting your competitors keyword list
Suggestion and research tools
Identifying broad, phrase and exact match
Google and other tools
How to pinpoint keywords to attract a particular geographic market or audience demographic
Latent semantic indexing
Implementing Your Keywords
Additional E-Commerce implementation factors
Keyword Research Software FREE online access to our software
How To Optimise Your Website for the Search Engines
URL Structure Why they are the Most Important Element
Navigation Structure to Create Themes and Promote Important Pages
Header Tags H1 H6
Meta Tags Keywords and Description
Images Alt Tags and Filenames
Keywords Emphasis and Frequency
Internal Linking and the Power of Internal Anchor Text
The importance of coding validation
Search engine submission
Google and Bing webmaster tools
Creating and submitting HTML/XML sitemaps
Search Robots and Understanding the Robots.txt file
Website Promotion The Basics
What is popularity?
Why linking is important
Types of links
Social Media and Online Communities
Offsite Optimisation Techniques
Press Release Submissions
Generation & Submission of RSS Feeds
Using Twitter & Facebook
Monitoring Your Success
Understanding if a link is worthwhile
How to check a page is Google indexed
Google Page Rank principles
Things To Avoid
What is spamming
The importance of link diversity
Tools, Tips & Tricks
Dos and donts of SEO list of things to avoid and how to be successful
Google's Matt Cutts' tips on SEO
Overcoming Google indexing problems
10 linkbait strategies to build links and drive traffic
Optimising for new types of search, Local search, product search, maps
How to increase conversions
Getting People To Come Back & Repeat Custom
Directories You Must Be Listed On
Do blackhat techniques work?
How many links?
PPC Vs SEO
SEO strategy for new websites
Automated Software To Save Time
Loads of free resources, tools and software
This Training Course is taught in classrooms in the following locations:
Guide Price: 595.00