Pay Per Click (PPC) Marketing Course 1 Day
ONE-TO-ONE Training Workshop, relevant to you and your business. For many businesses being visible on the internet is crucial. While there can be no substitute for your website appearing high in the natural search engine listings, the reality is that in practice this can be a lengthy and difficult process. Pay per click marketing or PPC can be used to get top positions in the search engines, even when you cannot get positions in the natural results. This method of online advertising is very cost effective; as you bid on key terms used by your customers and only pay when the searcher actually clicks through to your site. However it is very easy to just throw money at keywords and ads without really understanding how to get the most from your PPC campaign.
This workshop provides a strategic overview of what you need to know to set-up your first pay per click campaign. It will provide an introduction to developing, structuring and managing a successful and cost effective Pay per Click advertising campaign and how to make sure that when potential customers land on your site it results in an enquiry or sale. It will show you how to avoid the pitfalls of PPC and most importantly, ensure you get maximum return on investment.
* For those who already have accounts set up, bring your login details. Your existing account and campaign can be used in the training session.
Further Details
Introduction To Pay Per Click
Definition of PPC and how it works
The major players, Google Adwords, Facebook, Bing, Yahoo, Price Comparisons
How their services differ
Identifying the keyword phrases to target for PPC
Why choosing the right keyword phrases is critical
How to research potential keywords phrases for your market sector
How to find the volume and popularity of keyword phrases to target
Planning and structuring your PPC campaigns
Setting objectives, goals and expectations
The importance of a good campaign structure
How to build in flexibility to evolve and grow your campaign over time
Considerations for tracking PPC campaign performance at set-up
Setting bids and bid management strategy
The different bidding models and how bid management works
Bidding tactics, tips and techniques
How to uncover your competitors bids and bidding tactics
The importance of writing compelling ads and landing pages
How to write compelling ads to increase clickthrough rates (CTRs)
How to carry out split testing of PPC ad creative and landing pages
Reduce average cost per click (CPC) by writing better performing ads
How highly targeted, relevant ads can help to increase conversion rates
How to optimise landing pages to increase conversions from PPC
Developing actionable metrics and using analytics
Implementing and configuring analytics tools such as Google Analytics
Filtering out unwanted keywords and underperforming ads
This Training Course is taught in classrooms in the following locations:
Guide Price: 250.00
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| Delivery: | Classroom |
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| Category: | Online Marketing |
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