Keyword Research Training Course - ½ Day
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ONE-TO-ONE Training Workshop, relevant to you and your business. Keyword research is perhaps the most crucial aspect of a successful internet marketing campaign. In PPC, youre essentially paying for clicks on search queries. In SEO, you have to model your content around actual search queries. If you do a bad job at keyword research, nothing else will work optimally.
When you are building any type of online business comprehensive keyword research is required to make sure that the terms you focus on are profitable, popular and can make you money.
Unless you know how to effectively research and use your target keywords, you are not going to attract relevant traffic to your site. Why not give your site the best chance possible of attracting qualified visitors by getting your keyword targeting right the first time? Our Keyword Research workshop will give you the knowledge necessary to choose your target keywords with confidence.
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Further Details
Course Content
Importance of Keyword Research in SEO & PPC Campaigns
Customer analysis - how do buyers of your product/service search
Competitor analysis - Extracting your competitors keyword list
Suggestion and research tools
Identifying broad, phrase and exact match
Google and other tools
How to pinpoint keywords to attract a particular geographic market or audience demographic
Latent semantic indexing
Implementing Your Keywords
Additional E-Commerce implementation factors
Keyword Research Software FREE online access to our software
This Training Course is taught in classrooms in the following locations:
Aberdeen
Dundee
Dumfries
Edinburgh
Falkirk
Glasgow
Galshiels
Kilmarnock
Kirkwall
Kirkaldy
Motherwell
Paisley
Perth
Inverness
Belfast
Durham
Darlington
Harrogate
Hull
Leeds
Newcastle
Sunderland
Cleveland
Wakefield
York
Blackburn
Bradford
Bolton
Carlisle
Chester
Crewe
Blackpool
Huddersfield
Halifax
Liverpool
Lancaster
Manchester
Oldham
Preston
Stockport
Warrington
Wigan
Cambridge
Colchester
Derby
Doncaster
Ipswich
Leicester
Lincoln
Nottingham
Norwich
Peterborough
Sheffield
Birmingham
Coventry
Stoke on Trent
Telford
Dudley
Hereford
Northampton
Worcester
Walsall
Wolverhampton
Cardiff
Llandrindod
Llandudno
Newport
Swansea
Shrewsbury
Bath
Bournemouth
Bristol
Dorchester
Exeter
Gloucester
Plymouth
Swindon
Salisbury
Taunton
Torquay
Truro
St. Albans
Brighton
Chelmsford
Canterbury
Guildford
Hemel Hempstead
Luton
Medway
Milton Keynes
Oxford
Portsmouth
Reading
Redhill
Stevenage
Slough
Southampton
Southend on Sea
Tonbridge
Bromley
Croydon
Dartford
London E
London EC
Enfield
Harlow
Ilford
Kingston upon Thames
London N
London NW
Romford
London SE
Sutton
London SW
Twickenham
Southall
London W
London WC
Watford
Shetland Isles
Outer Hebrides
Isle of Man
Guernsey
Jersey
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
