Brand Strategy Workshop Trio

The Objectives

Develop your own brand strategy to:

* get your product/brand chosen
* be one step ahead of your competitors
* make profit through building brand value
* retain credibility, trust and meaning

Workshop 1: Contemporary and Emerging Issues in Branding
This workshop identifies emergent trends and explores the world of e-commerce, including online communication and social networking. What are the current issues? What challenges does your business face today? How do we adapt to the rapid development of the Internet, global vs local market need, cross-cultural issues, corporate (social) responsibility and climate change?

Workshop 2: Designing and Delivering Effective Brand Experience
Defining and delivering the total brand experience. We explore the holistic approach to brands and examine sensory branding, emotional branding, spiritual branding and experience design. We use case studies and examples to identify current winners and losers, and equip you with tools, techniques and models.

Workshop 3: BrandLab: Consultation Workshop for Practical Design Solutions
This bespoke session aims to deal with your specific needs in depth. It encourages and develops a creative thinking approach and will give you an opportunity to apply design-led thinking using a range of proven tools and techniques. This day is designed to help you identify how to use design and brand strategy to help deliver commercial success and enhance business performance.