Referring Customers to the Business Manager
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Could your dealership be more profitable? Are you reaching your targets?
The finance department is a real profit centre to dealerships, so why are Referrals seldom properly done? So many sales staff either don't know how, or just simply don't bother to refer customers properly to the Business Manager, and Business Managers very often short sightedly do not find the time to train the staff to refer properly. AmKon Training Services is a passionate believer in a correct referral structure and can breathe new life into your sales and finance department. Why not call us now? It is your call, we will do the rest.
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This course will take an in depth look into the different types of Referral, what constitutes a good and a bad referral and when and how to introduce a customer to the Business Manager. Any sales executive who has doubts about in house funding and the benefits of it will totally be re-educated after participating in this course. They will learn what information should be given in a referral, how to plant good Hooks and be given an insight into the importance of FSA rulings. In addition to this, they will learn to be confident and always be proud to refer, as the Business Manager is their very own specialist at producing more sales and continuing a long and fruitful customer relationship. If your staff refer because they have to, after this course they will want to.
