Further Details
Style
Participative, informative, interactive and fun
Practical examples to aid understanding
Experiential - 'thematic' exercises
Practical examples to aid understanding
Pragmatic hints and tips
Bias towards understanding principles and practices
COURSE CONTENT
Session 0: Course Aims and Objectives and Issues Board
Session 1: What is Commercial Know How?
Session 2: Commercialisation and Launch
Session 3: Planning and Forecasting
TYPICAL METHODS and TOOLS
Writing a Business Plan/ Business Case
Price positioning
Trade-off rules
Tools and Methods for Sales, Volume and Price Forecasting
Demand curves
Forecasting Tools and Methods
Return Map
Financial Model for Reward, Resource, Costs
Six Tradeoffs
Base Case and Sensitivity Analysis
Thumb Rules
Whole Product Map: (Tangibles and Intangibles)
Price/Performance Chart
Guide price
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