Blogging For Business Training Course
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Many companies are now incorporating blogs into their marketing strategies to interact directly with their audiences, give their brands a personality, drive targeted web traffic and increase engagement. Easy to set up and with a very low outlay, blogs give companies the chance to raise their profile and better connect with customers. This module provides an introduction to the process of setting-up, designing and managing a business blog. You will see and learn about every stage of the production, hosting and posting process.
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Course Content
• Introduction To Blogging and Web 2.0 properties
• The Role Of Blogs In Internet Marketing
• Understanding How A Blog Can Benefit You
• Producing a Business Blog from start to finish
• Adding Pluggins
• Managing your Blog
• Adding posts
• Setting-up and managing subscriptions
• RSS feeds
• Getting The Most Out Of Your Blog
• How To Promote Your Blog
• Web 2.0 for link building
