Internal Communication

“Communication is at the heart of the organisation; it is the key to organisational success. It exists in everything we say and do, and also in the things we say and don’t do. It is the essence of the organisation – it is all pervasive”.





 Internal communication is increasingly becoming a key issue for all levels of management as employee commitment is recognised as making the difference between success and failure.


 As constant change requires more frequent and better communication, there are more opportunities than ever for businesses to get internal communication wrong.


 Finally, with remote working, multi-site teams, intranets and e-mail, we all need to learn and apply new communication techniques in different situations.





Outline of the Workshop


 Understanding the culture of your organisation and the implications for communication


 Linking internal communication to business strategy


 Creating atmosphere, process and methods for an integrated communication strategy


 Identifying and minimising barriers to communication


 Using informal communication structures


 Evaluation of over 40 communication techniques and their uses


 Getting the right message to the right people


 Communication in successful change initiatives


 Measuring success and examining case studies





Benefits of attending – you will leave the event able to:


 Evaluate a wide range of communication techniques and identify those most suitable in different situations


 Understand the role of communication in implementing business strategy


 Recognise potential barriers to communication and implement contingency plans





Who should attend?


This workshop is designed for anyone who has responsibility for internal communications – either across a whole organisation or within a large department or across a number of teams/workgroups.





When and where: 12th February, London. Repeated: 1st October





Workshop leader: Sharon Young, Pearlcatchers Ltd